Nine years and nine months ago, after a surprise fuel pump failure in Turn Six dropped me out of second place and kept me from getting the authentic Grand-Am podium at Laguna Seca about which I would no doubt still be talking on approximately am hourly basis to this very day, I didn't go to Disney World: I went to Betabrand. An unassuming door on San Francisco's Cesar Chavez Street opened after five minutes of knocking to a whirlwind of activity: people running back and forth with patterns, fabrics, random sheets of paper. The floor was covered in scraps of every clothing material one could imagine. I'd expected a retail store but in fact my girlfriend of the time and I had landed in the beating heart of what was then a relatively fledgling operation.
How To Burn A (Beta)Brand
How To Burn A (Beta)Brand
How To Burn A (Beta)Brand
Nine years and nine months ago, after a surprise fuel pump failure in Turn Six dropped me out of second place and kept me from getting the authentic Grand-Am podium at Laguna Seca about which I would no doubt still be talking on approximately am hourly basis to this very day, I didn't go to Disney World: I went to Betabrand. An unassuming door on San Francisco's Cesar Chavez Street opened after five minutes of knocking to a whirlwind of activity: people running back and forth with patterns, fabrics, random sheets of paper. The floor was covered in scraps of every clothing material one could imagine. I'd expected a retail store but in fact my girlfriend of the time and I had landed in the beating heart of what was then a relatively fledgling operation.