In the relatively pedestrian arena of automotive journalism, Ronnie Schreiber is that rarest of birds: a classically educated, research-oriented, undeniably intellectual writer who also has the ability to spark an emotional response in his readers beyond the typical "OH NO YOU DIN'T." His path into the business is also perhaps a unique one; he began by impersonating an automotive journalist for the purposes of obtaining press kits which he then resold on eBay and elsewhere.