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Tom Klockau's avatar

All I can add is: I hate football. And all forms of sportsball. Kill ALL timeouts and mmmmaybe it wouldn'be totally pathetic and dull.

Case in point, apparently there were BIG GAMES DOOD on Sunday. I was writing a column on '70s Opels.

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Sherman McCoy's avatar

On Sports Media:

-93 of the top 100 broadcasts in the country for 2023 were NFL games - https://www.axios.com/2024/01/07/nfl-tv-ratings-live-events-viewership#

-I have it on good authority that a further 3 of the top 100 were college football games (semifinals and championship)

-Football is the only thing keeping the cable bundle and ESPN alive, obviously. The much-maligned move by Comcast / NBCU to put a playoff game exclusively on Peacock was rather canny. For the $110MM outlay they paid the NFL, they received over 20MM viewers. Peacock costs $5.99 to $11.99 per month dependent on the plan; there are some bundles and subsidies available for certain customers. Some of those viewers were existing happy Peacock customers; some churned immediately after the game; some will churn in the future or have simply forgotten to cancel; others will be happy Peacock customers going forward. Every single one of them now has the app downloaded and an active card on file, however.

-The biggest “sports” media news this year is the Netflix-WWE deal. For $5BN (!) over a decade, Netflix has a rabid fanbase that has new, live content to watch each week of the year. This should strike mortal fear in the heart of anyone who works anywhere else in sports media.

-Finally, the NFL did $18.6BN of revenue for ‘22 and has very ambitious future growth targets. Liberty’s F1 figures are a pittance in comparison, despite the face that each and every F1 race draws a typical audience of ~73MM global viewers versus ~55MM (in the US) for a conference championship game this past weekend. So each F1 race has an audience only exceeded by the Super Bowl but F1 fails to capitalize to the degree the NFL does.

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