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John Marks's avatar

"VOLVO" is a Latin pun or witticism.

The Swedish SKF ball-bearing company, in the early years of the 20th century, decided also to sell roller bearings, and trademarked the name "Volvo," which is Latin for "I roll" or "I revolve."

But the perception was that that Trademark lead to customer confusion, so the trademark was shelved.

But in the 1920s, a couple of SKF engineers decided to design a truck for Sweden's cold winters and bad roads, and they took the already-registered trademark off the shelf. Volvo.

The other Latin-Pun Auto-Trademark Story is "AUDI." Imperative Latin for, "Listen" or "Hear" (as in Auditorium).

The car company that was founded included an engineer named Horch (German for "Listen;" but, more accurately, "Harken"), but he was under a non-compete. So, he translated his name into Latin.

Rilly.

john

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G. K.'s avatar

It seems Cadillac benchmarked the E46 3 Series for its driving dynamics when developing the Alpha platform, particularly the ATS and subsequent CT4. However, it seems they also benchmarked that car’s interior volume. What a few inches of wheelbase wouldn’t do for this car’s livability.

I sat in a new CT4-V Blackwing on the showroom floor and could not sit behind myself in the rear seat. My head was touching the roof. And I’m not tall (comfortably under 6’).

Which just makes me sad they killed the coupe.

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