Helvetica: it's a font, it's a movie. It's even a coffee shop in Brooklyn. Well, not really.
Now it's a watch, and a remarkably cheap one.
JomaDeals is selling the gold-plated Mondaine Helvetica for $124.99. This is certainly the cheapest Swiss watch you're going to get anywhere besides the Swatch store at the airport. And the look of it isn't half bad for a certain type of person that I am, most assuredly, not. Still.
I've written about this before, but watch prices are on the way down. The market is super-saturated. This past weekend at Mid-Ohio, a friend talked about buying a watch that was "an asset, not an expense." My response: There's no longer any such thing. Ulysse Nardin is 50% off. Pateks are 30% off. Certain Rolexes will hold value for a while, but if you think a stainless Daytona will still be worth eleven grand ten years from now, you are fucking nuts, my friend. Buy the watch you like, wear it, enjoy it.
"Certain Rolexes will hold value for a while, but if you think a stainless Daytona will still be worth eleven grand ten years from now, you are fucking nuts, my friend."