If you're reading it, it's for you. Sometimes that is particularly true. As a frequent user of Mozilla Firefox, I also receive "Pocket recommendations" when I open a new tab. These recommendations are supposedly based on my browsing behavior. It's worth noting that Pocket limits its recommendations to very carefully-vetted purveyors of pap propaganda; for instance, I've been reading quite a bit about the new generation of Desert Eagle pistols lately, but I have yet to receive any "deagle"-related suggestions. Pocket is never going to tell me about guns, or off-roading, or patriotism. Not even on the Fourth Of July.